The Influence Advantage
Now Available!
Unlock the Success Code to Influence Principles - Practical and Proven Examples to Ethically Persuade in Business and Life
What if you could persuade effectively and ethically—whether in business, leadership, or personal interactions—while maintaining trust and integrity?
In The Influence Advantage, six Certified Cialdini Practitioners reveal how to apply the science of persuasion through real-world strategies that create win-win outcomes. Drawing from decades of experience across multiple industries, this book bridges academic research with actionable insights, ensuring that you lead, connect, and persuade with impact.
"The Influence Advantage is like reading a series of masterclasses in leveraging influence to drive meaningful change and cultivate success. Drawing on expert experiences with industry giants like Nestle, Microsoft, and Costco, these insights link research-backed principles with real-world application. In particular, Ellin Sidell's strategies on partnership, mentorship, and sponsorship are not just insightful—they’re actionable. This chapter will leave you inspired to build stronger relationships, empower others, and lead with impact. A must-read for anyone serious about excelling in today’s corporate landscape."
Mike Kim – Wall St. Journal bestselling author, You Are the Brand
"The Influence Advantage is a unique read. While many books on leadership topics are theoretical, with occasional stories woven in, this book is completely the opposite. The various authors teach well and base their teachings on life experiences that the reader can resonate with. As you read this book, try to put yourselves into their stories. Try to understand why they reacted the way they did and how you can use their experiences and successes to apply to situations in your professional and personal path."
Karl Pister – PCC, Founder and President, The Coaching Group, Inc.
Unlock the Hidden Power Behind Every Yes
What if the ability to persuade, gain trust, and create lasting impact wasn’t just an art—but a science?
In The Influence Advantage, six experts, including co-author Ellin Sidell, reveal the behavioral principles that drive decision-making in business, leadership, and everyday interactions. Drawing from real-world experiences inside Fortune 500 companies, high-stakes negotiations, and global leadership, this book provides a practical roadmap for mastering influence—ethically and effectively.
Ellin’s chapter takes you inside billion-dollar organizations to uncover the influence strategies used to gain executive buy-in for multi-million-dollar initiatives. Alongside insights from fellow experts in persuasion, psychology, and leadership, you’ll discover how to position your ideas for maximum impact, build trust in any professional setting, and turn influence principles into actionable strategies that create real results.
Whether you’re leading a team, growing a business, or advancing your career, The Influence Advantage gives you the tools to communicate with confidence, navigate complex dynamics, and drive meaningful change.
"This inspiring book reveals how giving and ethical influence can transform your relationships, career, and life. Apply its lessons to lead with purpose and create lasting success."
Brian Tracy – Author / Speaker / Consultant
"Six Cialdini Certified Coaches and Practitioners sharing their insights on influence and persuasion in one place? Run, don’t walk, to get your copy of The Influence Advantage."
Melina Palmer – CEO of The Brainy Business and author of What Your Customer Wants and Can’t Tell You
Three Winning Influence Strategies Used Inside Fortune 500 Companies
Ellin Sidell takes you behind the scenes of billion-dollar organizations, revealing how top executives and decision-makers were persuaded to approve multi-million-dollar initiatives.
"Regardless of your experience in business or leadership, the ability to influence others is critical to reaching lasting agreements. The Influence Advantage is a powerful collaboration of diverse perspectives. As a negotiation coach, author, and former military commander, I’ve learned to embrace the personal experiences of dedicated professionals. If you have a growth mindset and a desire to improve, this is a must-read."
Jim Camp Jr. – Owner Camp Negotiations, Author of Lead from
No, Major General USAF (retired)
"Having delivered training to over 15,000 small business owners worldwide who work with corporate clients, I know that one essential element of success is the ability to influence. The Influence Advantage is an invaluable guide for mastering this skill, especially in today’s world that is transforming overnight. The authors bring Cialdini’s principles to life with compelling examples, showing how behavioral science can be applied with integrity to drive real change. From navigating high-stakes meetings to building trust with clients, this book empowers leaders, business owners, innovators and thought leaders at every level to ethically expand their impact. It’s an essential tool for those who want to lead and succeed in any industry — and a transformative addition to the conversation on ethical influence. "
Angelique Rewers – CEO, BoldHaus
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